Brandedstein is a luxury fashion brand that celebrates individuality by fusing art, fashion, and storytelling into bold, elevated collections. Each piece is crafted with the timeless craftsmanship of Italian design and infused with the rebellious spirit of Rock and Roll, transforming iconic album covers and legendary visuals into wearable art. Our garments go beyond fabric—they are canvases for self-expression, uniting heritage and innovation to create collectible statement pieces that honor the beauty of being multifaceted and empower people to wear their stories with pride.
Derrik Watts, Founder and Creative Director of Brandedstein, has spent over 20 years immersed in the fashion industry, working across design, manufacturing, and technology. His passion lies in transforming hidden treasures from fashion, music, and culture into bold statements that carry life, excitement, and edge. Derrik has collaborated with leading brands and creatives, always pushing boundaries where artistry meets technical functionality. His work reflects a love of rock and roll, reinterpreted through a luxury lens that speaks to both men and women. At Brandedstein, he channels this vision into collections that are original, elevated, and timelessly rebellious.
David Prosperi, Creative Director of Brandedstein, brings over 30 years of experience working with some of Italy’s most prestigious fashion houses. Based in Milan, David has honed a design philosophy rooted in impeccable craftsmanship, modern elegance, and the artistry of Italian tailoring. His career has spanned haute couture and ready-to-wear, where he has consistently elevated garments into works of timeless sophistication. At Brandedstein, he fuses this heritage with bold creative expression, balancing tradition and innovation to shape collections that are refined yet daring. His vision reflects the soul of Milanese fashion—classic in foundation, but fearless in evolution.
Brandedstein is more than a brand—it’s a movement. A celebration of individuality, creativity, and the enduring power of art and music. With a commitment to quality, exclusivity, and storytelling, we invite you to explore a collection that connects the past to the present, offering something truly unique for fashion lovers and rock enthusiasts alike.
Italian design is renowned for its exceptional elegance, innovation, and attention to detail, qualities that seamlessly flow into our Brandedstein collection. From the silhouette to the stitching, we have an entire Italian based team ensuring every detail is both functional and artful. Let me walk you through a few standout pieces and how their designs can resonate with your boutique’s clientele.
We take immense pride in our commitment to craftsmanship and quality. Our entire collection is produced in our own factory, giving us complete control over every aspect—from sourcing the finest materials to ensuring every piece meets the highest standards of luxury. This guarantees a flawless fit and exceptional quality that discerning customers will immediately recognize and appreciate. By maintaining this level of precision and care, we ensure that every Brandedstein piece is a true reflection of our dedication to excellence and care for details.
We’re the only fashion brand with exclusive rights to the original artwork from legends like Ernie Cefalu and Hugh Syme, who together have created over 500 of the most iconic album covers. Some of this art has never been seen before, making it a compelling choice for rock enthusiasts and those inspired by the lasting impact of pop culture. Rock is universal and timeless, making it a perfect way to bring edge and energy to luxury fashion while celebrating the artistry that has shaped generations.
